I’m not going to talk about this:
Because it’s not particularly interesting and I’ll probably do a Metro column on it at some point anyway. (Someone has Tweeted that they wanted it to be called ‘The Santa Claus of Axos’, which I do think is inspired.)
If you’re reading in the USA and have no idea what Children in Need actually is, it’s one of those telethon things where newsreaders dance, singers try to act, and comedians appear in tear-jerking videos about abused children, accompanied by tinkly piano music that morphs into Coldplay. It’s all very worthy, but it encourages giving from people who probably don’t give to anything else, so I can live with the big cheques and poor attempts at comedy.
However. Those adverts are so formulaic. So after looking at a meme I made for other purposes last year, and seeing that it’s fairly topical following Missy’s revelation in ‘Dark Water’, I figured this one sort of worked.